Here are some best practices to help you write content briefs. Get the article you want by helping your writer understand your expectations.

What is a content brief?

A content brief is the best way to communicate your content goals and expectations to your writer. It is the document that has all of the information your writer needs to write the perfect article for your business.

How do briefs save time?

It's worth investing 15 minutes up-front on writing your brief. This helps increase alignment between you and your writer, reduces the risk of rewrites and revisions, and leads to higher-quality articles.

How can I write a great brief?

A general rule of thumb is, the more detail you provide, the closer the outcome will be to your expectations. The less detail, the more creative license the writer has. You need to strike the balance between time spent on your briefs and providing enough detail for the writer to do what you need them to do.

Here's how to create a new brief on Contentfly and request your first piece of content.

  1. Log into your Contentfly account.

  2. Select "Request Content" in the upper left-hand corner of your screen.

3. Select the format for this content piece. Is it a blog? Social post? Product description?

Choose the best fit or select "Other" if you don't see a relevant option.

4. Specify the word count this piece should be. NOTE: Your writer can request a length change after the fact if they feel they need more or less words based on your brief.

5. Select the topic that best fits the subject matter of the article from the drop-down menu. TIP: If your content covers multiple topics, choose the more niche topic to help ensure the writer you get matched with has the necessary knowledge.

3. Next, give your article a title. This can be a basic way to describe your request or the actual title you would like to be used. NOTE: If you want your writer to come up with a title, please specify this in the brief to be sure they know to include one.

4. The description should dive into what exactly you're looking for in this article. Give an overview of what it's about, the purpose, and topics or headers you'd like covered. Outlines are super helpful and are positively correlated with higher quality ratings!

5. On the next page, you'll start by specifying the audience this article is intended for. This is very important so the writer knows how to frame up the content.

Our standard options speak to the level of the reader, but you can select "Other" and provide a more specific audience (i.e. marketing agency owners).

6. Now select the style and tone that best describes how you'd like your article to sound. TIP: most blog content is written in a conversational tone!

7. Choose the dialect of English that the article should be written in to make sure we use the proper spellings and verbiage.

8. Now, add any examples of existing content from your brand or aspirational brands that the writer can try to emulate the style of. Include any helpful references like research links or product information.

If you're optimizing for SEO, please provide the keywords, calling out the main keyword if applicable. (Reminder: writers may not be open to incorporating more than 5 keywords). If you have specific SEO guidelines, please specify this for the writer.

Finally, add any additional comments you have.

9. Make sure you check off the box to show your Company Profile to the writer so they have this helpful background information.

9. Finally, add any attachments that will help the writer including briefs, service information, etc.

10. On the next page, review your brief details and if everything looks good, press submit to send your brief off to find a writer.

11. That's it! You can sit back and relax. We're now matching you with a writer and you'll be notified if they have any questions for you and once your draft is ready to review. You can track the progress on the dashboard at any time.

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