Please note: Brief Builder is currently a beta feature.

1. Include one keyword for your blog post.

Do

Think of a topic your readers might be interested in (with a high monthly search volume), brainstorm keywords for that topic, and choose one main keyword for this particular blog post.

If your blog is new, your article should focus on a longtail keyword (with 3-5 words) because longtail keywords are more specific and less competitive than keywords with 1-3 words.

Pro Tip: You can star your main keyword in the Brief Builder.

Don’t

Don’t be too specific. Fewer people will likely be searching for a super long keyword. Also, it will be hard for your writer to incorporate this into your article.

2. Include your keyword in your title.

Do

If possible, try to include your keyword at the beginning of your title. This way, your keyword will show up easily in search results, even when characters are limited.

Don’t

Don’t include your keyword at the end of your title — where you risk having your keyword get cut off in search results and not ranking as high as you hoped.

3. Use headings to make your blog post easier to read.

Do

Always remember that you’re writing for people. Include headings to help your reader easily navigate your blog post and find what they need fast. While this impacts your SEO indirectly, if your reader can’t find what they need, they’ll leave your page, which will increase your bounce rate and negatively impact your SEO.

Pro Tip: Your subheadings alone should tell a story.

Don’t

Don’t create confusing or complicated headings. Remember to always think of how you can provide value to your reader (i.e. help them find what they need easily and fast).

4. Include internal and external links.

Do

Include internal links that link to your blog posts or high-conversion pages. Include external links to relevant and trustworthy sites (i.e. industry leaders).

Don’t

Don’t include any external links that are irrelevant, spam, or uncredible, unless absolutely necessary.

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